From SAP News:
Joined by luminaries from some of the biggest names in professional sports, SAP today spotlighted new solutions that are expected to transform the sports and entertainment industry, the company’s 25th and newest vertical industry market. The foray paves the way for SAP and its key technology drivers - big data analytics, the SAP HANA® platform, mobile computing and cloud applications - to help the sports and entertainment industry run better from the fans, athletes, performers and the media to venues, teams, leagues and entertainment companies. The announcement was made at SAPPHIRE® NOW, being held May 14–16 in Orlando, Florida.
The SAP® for Sports & Entertainment solution portfolio is designed to add value and new experiences for everyone, from ardent concert fans to the most intense sports fanatics.