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SAP Announces Newest Vertical - Sports and Entertainment

From SAP News:

Joined by luminaries from some of the biggest names in professional sports, SAP today spotlighted new solutions that are expected to transform the sports and entertainment industry, the company’s 25th and newest vertical industry market. The foray paves the way for SAP and its key technology drivers - big data analytics, the SAP HANA® platform, mobile computing and cloud applications - to help the sports and entertainment industry run better from the fans, athletes, performers and the media to venues, teams, leagues and entertainment companies. The announcement was made at SAPPHIRE® NOW, being held May 14–16 in Orlando, Florida.

The SAP® for Sports & Entertainment solution portfolio is designed to add value and new experiences for everyone, from ardent concert fans to the most intense sports fanatics. Examples include:

  • Professional sports franchises can enhance their talent selection process through innovative scouting solutions.
  • Leagues can engage fan bases through enhanced statistical insights and fantasy initiatives. Fans can be immersed in the game-day experience and hold a two-way dialogue with their teams.
  • Players and teams can maximize their on-field performance by drawing on big data capabilities.
  • Media can gain more access to information that will enrich storytelling, while major events, venues and concert promoters can better streamline their logistical and revenue operations.

SAP Sports VerticalAlgorithm spends some time with the Cleveland Indians researching SAP's newest vertical - sports and entertainment. 

At SAPPHIRE NOW today, SAP Co-CEO Bill McDermott was joined on stage by Kevin Plank, founder and CEO of Under Armour, Inc.; Adam Silver, incoming commissioner and former chief operating officer of the National Basketball Association; and Jed York, CEO of the San Francisco 49ers.

“The sports and entertainment industry understands what it takes to turn consumers into passionate fans of the brand,” said McDermott. “The world-class organizations represented on stage at SAPPHIRE NOW today – and many more across the world – are embracing the value that breakthrough technologies such as SAP HANA, the SAP Cloud portfolio and advanced CRM and ticketing can bring to the fan experience. We expect that our 25th and newest industry vertical will touch literally billions of people who love concerts, entertainment and sports, and help give them an unprecedented level of enjoyment and attachment.”

Kevin Plank of Under Armour has worked with SAP for more than a decade to research, develop, manufacture and distribute Under Armour products: “As a company that is built on speed and innovation, we are constantly working to improve the consumer experience and the platform that SAP delivers throughout our business helps to refine our process, allowing us to innovate with products such as the new Armour 39. That ability to help brands capture a multitude of real-time data and expedite communication is exactly how SAP can elevate the sports and entertainment industries and enable all of us to best utilize the most advanced technologies. We believe this is the true ‘game changer.’”

“The sports world mirrors the very dynamic shift in today’s global business environment,” said York, of the San Francisco 49ers. “As managers of teams and clubs, we need to make significant brand and strategy changes quickly while simultaneously minimizing risk. The use of analytics, combined with the ability to reach and hear from fans on their mobile devices in real time, can offer enormous benefits for everyone.”

“NBA fans’ passion for our game is amplified by deep game data and player statistics,” said Silver. “SAP has created the definitive tool on NBA.com for accessing our rich history and up-to-the-minute game results.”

Market estimates for the sports and entertainment industries are, to say the least, enormous.  According to data from the U.S. Commerce Department, spending on these — including facilities management, agents for artists, athletes and entertainers, and professional sports teams and clubs — topped $68 billion annually in the United States for the last five years.

In addition to sports, SAP counts numerous entertainment organizations as customers, including Cirque du Soleil, Lionsgate (NYSE: LGF) and Silicon Valley Sports & Entertainment LLC This year, SAP acquired Ticket-Web GMBH & Co. KG, a provider of ticketing solutions and niche CRM tools for concerts and sports events.

Read the full release.

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