I would estimate that about half of the financial transactions that I do in my personal life are completed online. I do my banking, pay my bills, buy music / apps, shop for clothes, book flights / hotels, order dinner…the list goes on and on. Did you know that during Cyber Monday last year the US spent $1,250,000,000 online? Yes, that’s $1.25 billion with a ‘B’. In one day.
In their State of the U.S. Online Retail Economy in Q1 2012, comScore reported that almost 10% of e-commerce sales came from a mobile device.
I know that I’m not exactly breaking new ground by listing stats about online spending. But with the prevalence of eCommerce in our personal lives, it’s surprising how few of our customers have invested in an eCommerce presence for their own business. If you exclude the use of EDI (Electronic Data Interchange), which is included under the eCommerce umbrella, the number of customers that have made an eCommerce investment is staggeringly low. However, thanks to our friends at Sniperdyne, we’re seeing that trend begin to change.